No B*LL S**T Coaching

Leave the planning to the experts. YOU — just focus on doing the work.

Start Today

A Fitness App Built for REAL Men

Don't waste your time with useless apps that are difficult to use, offer no motivation or accountability and no privacy of your information.

Our all-in-one coaching app, is designed specifically for men that want direction.

An easy to use and simple app - so you can get straight to work.

Select the Path to your Prime

Both options keep it direct and effective—built for men who want results, not BS.

Unrecognizable Male Using Cellphone With White Screen At Gym, Mockup

100% Personalized Workout Plans

Get 100% personalized coaching tailored to your body, goals, and routine. Get expert 1-1 caoching from Adam Prime.

Shot of a muscular young man using a cellphone while exercising in a gym

Pre-Built Plans Catered to Your Goals

Programs built to meet your physical attributes and fitness goals. Refreshed weekly, with monthly re-evaluations to keep you challenged.

Try for free

Our app is forged to help men perform

Real-Time Access to your Coach

Direct line to your coach.
Anytime. Anywhere.

Progress You Can See

Track Your Gains: Visualize progress to stay on target

Fuel your Muscles

Eat to dominate, and fuel your body like a man

Join Forces with a Community

Build each other up. But stay on top of the leaderboards.

Access to Your Coach — Anytime

Get the answers, guidance, and motivation you need exactly when you need it.

Through Direct Chats and Videocalls—Get real-time access to your coach, and every question is addressed—keeping you on track, eliminating guesswork, and pushing you closer to your goals.

Master Your Form, Maximize Your Results

Each workout comes with detailed instructions and videos that demonstrate proper form and muscle engagement.

With built-in timers and a powerful weight, rep and time trackers, you’ll maximize every session—without ever needing to leave the app.

Track Your Gains. See the Impact.

Stay focused and see real progress with every session.

Our easy-to-use tracking, logs your completed workouts, strength gains, and key milestones—giving you a clear view of your progress without the stupid BS. Built for men who want straightforward results, fast.

Eating Built for Results

Get the insights you need on what to eat to fuel your strength and torch calories.

With straightforward, effective guidance on meals and snacks, you’ll be set to keep energy high, shed what doesn’t serve you, and stay on track to reach your goals.

Join the Prime Pack

Get access to our Prime Pack—our exclusive community focused on challenging each other, sharing strategies, and keeping the drive alive.

Stay at the top of the leaderboards while motivating each other to reach new heights.

Real Results from Real Men

Slide 1 of 5

Training with Adam was not only fun but eye-opening. I let my body over 10 years become something I wasn’t happy about and at the age of 43 I decided to make a change for myself. I wanted to not just lose 20 lbs but become stronger and also healthier. I accomplished that and more. But the most important thing was the knowledge I got after training with Adam. Was a great investment.

Lucas Squala

I've trained with Adam several times and, every time I'm never disappointed. He's easy to get along with and genuinely cares about your fitness goals. My goal was to lose weight, I went from 295 to 200 with Adam's help. Adam is patient when introducing a new workout and, pushes you to reach your max potential. I strongly recommend Adam if you're looking for personal training

Jonathan Melendez

Adam was a great help to me in helping me drop 15lbs and also building muscle. I learned a lot while training with him and really appreciated the push and motivation since I could never do it myself. Being accountable was a huge thing for me to as I would generally start working out on my own but never could push myself as I did in sessions with Adam and because of that I would fall off and stop. It really pays to get someone who knows what they are doing and Adam was a big help for my success.

Donivin Jutolin

Adam is an amazing trainer! He takes the time to understand you and teach you things to help you succeed. He will help you individualize a meal plan for ultimate success. I went from 220 lbs to 160 lbs and now I have the motivation, ability to maintain it for the rest of my life.

Danny Youkhan

Adam is an excellent coach to assist in whatever goals you have set out for yourself fitness wise. He will tailor your needs to your personal goals and explain to you the reasoning behind his plan of action. I worked with him for over a year as a relatively new gym goer, and saw excellent progress during that time. I also came away with a ton of knowledge to help continue my fitness journey after moving. His communication is top notch, his ability to keep you on track is fantastic and he is always on time and helpful to answer any questions along the way.

Cameron Killough

Training with Adam was not only fun but eye-opening. I let my body over 10 years become something I wasn’t happy about and at the age of 43 I decided to make a change for myself. I wanted to not just lose 20 lbs but become stronger and also healthier. I accomplished that and more. But the most important thing was the knowledge I got after training with Adam. Was a great investment.

Lucas Squala

I've trained with Adam several times and, every time I'm never disappointed. He's easy to get along with and genuinely cares about your fitness goals. My goal was to lose weight, I went from 295 to 200 with Adam's help. Adam is patient when introducing a new workout and, pushes you to reach your max potential. I strongly recommend Adam if you're looking for personal training

Jonathan Melendez

Adam was a great help to me in helping me drop 15lbs and also building muscle. I learned a lot while training with him and really appreciated the push and motivation since I could never do it myself. Being accountable was a huge thing for me to as I would generally start working out on my own but never could push myself as I did in sessions with Adam and because of that I would fall off and stop. It really pays to get someone who knows what they are doing and Adam was a big help for my success.

Donivin Jutolin

Adam is an amazing trainer! He takes the time to understand you and teach you things to help you succeed. He will help you individualize a meal plan for ultimate success. I went from 220 lbs to 160 lbs and now I have the motivation, ability to maintain it for the rest of my life.

Danny Youkhan

Adam is an excellent coach to assist in whatever goals you have set out for yourself fitness wise. He will tailor your needs to your personal goals and explain to you the reasoning behind his plan of action. I worked with him for over a year as a relatively new gym goer, and saw excellent progress during that time. I also came away with a ton of knowledge to help continue my fitness journey after moving. His communication is top notch, his ability to keep you on track is fantastic and he is always on time and helpful to answer any questions along the way.

Cameron Killough

Training with Adam was not only fun but eye-opening. I let my body over 10 years become something I wasn’t happy about and at the age of 43 I decided to make a change for myself. I wanted to not just lose 20 lbs but become stronger and also healthier. I accomplished that and more. But the most important thing was the knowledge I got after training with Adam. Was a great investment.

Lucas Squala

I've trained with Adam several times and, every time I'm never disappointed. He's easy to get along with and genuinely cares about your fitness goals. My goal was to lose weight, I went from 295 to 200 with Adam's help. Adam is patient when introducing a new workout and, pushes you to reach your max potential. I strongly recommend Adam if you're looking for personal training

Jonathan Melendez

Adam was a great help to me in helping me drop 15lbs and also building muscle. I learned a lot while training with him and really appreciated the push and motivation since I could never do it myself. Being accountable was a huge thing for me to as I would generally start working out on my own but never could push myself as I did in sessions with Adam and because of that I would fall off and stop. It really pays to get someone who knows what they are doing and Adam was a big help for my success.

Donivin Jutolin

Adam is an amazing trainer! He takes the time to understand you and teach you things to help you succeed. He will help you individualize a meal plan for ultimate success. I went from 220 lbs to 160 lbs and now I have the motivation, ability to maintain it for the rest of my life.

Danny Youkhan

Adam is an excellent coach to assist in whatever goals you have set out for yourself fitness wise. He will tailor your needs to your personal goals and explain to you the reasoning behind his plan of action. I worked with him for over a year as a relatively new gym goer, and saw excellent progress during that time. I also came away with a ton of knowledge to help continue my fitness journey after moving. His communication is top notch, his ability to keep you on track is fantastic and he is always on time and helpful to answer any questions along the way.

Cameron Killough

Meet your coach: Adam

With 18 years of experience in the fitness industry, I bring an extensive background in nutrition, anatomy, and body mechanics to every program I design for each one of my clients.

Read about my mission to you