Mike Didn’t Want to Be Average—He Wanted to Be a Leader.

There’s a difference between strength and size—and the man who knows the difference knows what matters more.

Mike owns a contracting business. The guy knows what it means to build. Brick by brick. Inch by inch. Sweat equity. But when it came to himself? He kept shortchanging the foundation.

He wasn’t out of shape. He wasn’t lazy. He just didn’t like the reflection staring back at him. Not because it was weak—but because it didn’t match the man he wanted to be.

He thought he was too skinny.

But that wasn’t the real problem.

The real problem was this: He had sons. And every day they looked at him, they were being shown what “manhood” looked like. What discipline looked like. What strength should look like.

And Mike didn’t want to hand them a watered-down version of masculinity. He didn’t want to pass down secondhand self-esteem.

So he made a call.

He joined Become Primed.

Now, this wasn’t some life-or-death crisis. No beer gut. No medical scare. Just a quiet conviction:

"I know I can be more. I refuse to settle for less."

Before working with us, Mike's habits were starting to shape up, but they had no spine. No rhythm. No code.

His eating schedule was a coin flip. His training was a guessing game. Like most business owners, he gave the world structure but kept none for himself.

That changed fast.

Through our P.R.I.M.E. Framework, Mike built more than just size and strength. He built consistency. He built a body that matched his mind—sharp, capable, deliberate.

And the size? Yeah, it came. But so did something bigger:

Self-respect.

His kids now see a man who moves with intention.

A man who doesn't just build homes—he builds himself.

That’s the kind of legacy you don’t measure in pounds or inches. That’s the kind of standard that echoes.

Your prime isn’t a phase. It’s a standard.
And it starts the moment you commit.

🔥 Use code PRIMEPACK20 for 20% off your first purchase + get 7 days free inside the Become Primed app.
👉 Click here to begin

No more waiting for the right time.
No more hiding from your potential.
You were built for more—and you know it.

Step into the body, mindset, and life you were meant to live.
Your prime is waiting.

We don’t go backward.
We don’t do excuses.
We move forward—and we build.

Start your journey today by becoming primed with the code PRIMEPACK20 for 20% off your first purchase and a 7-day free trial! Click here to get started!